Radian6 Social Marketing Cloud Debuts Today for Salesforce CRM
In late March of this year, Salesforce.com acquired Radian6 to improve "social media monitoring" options. Today, the highly anticipated release of the new Radian 6 Social Marketing Cloud by Salesforce.com was made available.
What is the Radian6 Social Marketing Cloud?
The Radian6 Social Marketing Cloud extends marketing capabilities within a Salesforce CRM system to provide comprehensive social monitoring, insights and engagements. With this new functionality, sales and marketing teams will be able to connect with customers through new channels and build dynamic profiles. The new Radian6 Social Marketing Cloud is built around data, and evangelizes corporate social media efforts to discover what communities and conversations are truly relevant.
Who is this valuable for?
The Radian6 Social Marketing Cloud will benefit companies who want to build a more advanced presence in social communities and find new ways to reach their clients. The platform will enhance marketing campaign efforts with data and information by providing response rates, trending topics, impact and relevancy. These marketing metrics are important to consider, especially when gaging the effectiveness of interacting with a specific network or figuring out if a social media campaign is really going to help your sales team.
What are my options?
Salesforce Radian6 is now available for $600.00 per month per deployment.
For more information about availability and integration with your system, contact Doextra's Engagement Manager, Julie Brandt.
Image by Mark Hunter.