FinServ is Biggest Adopter of New Technology in CRM
According to IBISWorld, the Financial Services industry is the largest user of CRM systems (26% of the market), with Healthcare close behind at 21% and Manufacturing at 17%. This percentage is expected to grow as more companies seek to meet complex needs for organizing communications and processes. FinServ entities are able to enhance the customer experience, as well as address efficiency, accuracy and compliance standards over multiple information silos with the introduction of or revision of new technology in CRM.
Real World Example
An example of a successful Financial Services firm leveraging CRM is Holmes Murphy & Associates, an independent risk management and insurance brokerage firm, who uses Salesforce CRM to empower their sales teams to better manage customer relationships and increase sales activity. CRM has also helps Holmes Murphy management gain greater visibility knowing how, when and where to invest in business development. Since initial implementation about a year ago, Holmes Murphy has seen a significant increase in leads activity with plans to further ramp up collaboration between sales and marketing.
Looking Forward to 2012
The key for CRM in 2012 with the Financial Services industry will hinge on the timing and method in which data is introduced and processed. This includes apps for mobile and tablet, to support reps in the field or working from remote locations. In addition, applications that slice and dice data in a way that actually proves and disproves sales and marketing activities to show room for improvement will be important to companies' ongoing strategy.
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