CRM and Cloud Technology Blog

Cloud App for Android, Hipster, Now Available

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With over 100,000 users, one of the most buzzed about smartphone applications, Hipster, is now available for Android users. Named one of the "6 New Apps for Uncovering the Best Local Knowledge" by Mashable in March, 2011, Hipster was first released exclusively for iOS.

What is Hipster?

Hipster is a geo-based service - accessible by Andorid, iPhone, iPad or iTouch - that combines pictures with your location. You can then share the picture with other Hipster friends or with specific networks; Hipster integrates with Facebook, Foursquare, Twitter, Flickr and Tumblr.

How Hipster Works

1. Access the app via the Hipster icon on your phone.
2. Tap the camera icon to either take a picture from the app or to select one from your phone's picture gallery.
3. Next tap the location icon to pull up a list of nearby places (if you can't find it on the list, try the Search bar).
4. After selecting the location, it will be automatically added to your picture.
5. With the location now on your picture, you can then select a layout from the bottom. Browse the different layouts by dragging the icons to the left (there are about 13 selections to choose from!).
6. Once you have the picture ready for sharing, tap the "OK" button.
7. You then have the option of adding a comment and selecting which networks to share with.

Hipster Marketing Advantages

The marketing advantage to Hipster is that users can now capture and share real-time, candid perspectives with their networks. Here are some examples of where Hipster can come in to play for creative marketing and PR:

• Tweet a photo from the golf course at an event you are sponsoring.
• Share an image of workshop speaker on your company's Facebook page.
• Upload new product screenshots to your Flickr account.
• Encourage clients to take pictures when visiting your office. Collect the photos for new perspectives.