DoExtra News & Events

---

DoExtra Dances Extra For Charity

Congratulations to DoExtra CEO Sunnie Richer and her partner, Steve Berry, for winning the "Dancing With The Stars – Des Moines" competition on September 17th at Prairie Meadows.

“Sunnie truly looked stunning and danced with the perfect mix of grace and "flirtatiousness" to woo both the judges and the audience,” said DoExtra President Brad Williams.

Sunnie’s efforts helped to raise nearly $30,000 for the American Diabetes Association in a single night.
Read More About The Event

---

Sage President's Circle

DoExtra Corporation was recognized as one of the top Sage business partners, as part of the 2008 Sage President’s Circle winners. The President’s Circle Award Program rewards top performers for their diligence in representing Sage Software products and consistently going above and beyond to achieve sales excellence. DoExtra was recognized for being one of the top business partners in New License Sales.
 

 

---

Game Plan for 3rd Quarter 2009

The first half of 2009 has been tough, but the year isn't over. For the smart, proactive organization, this year still holds opportunities. With that in mind, we’d like to propose five focus areas for the 3rd quarter. Turning these ideas into action will increase the odds that 2009 will be a year to remember rather than a year to forget. And CRM is the engine that will drive these activities. 

Keep your Customer and Prospect data complete and up to date. More activity - cold calls, appointments and demos - on the wrong prospects will not increase revenue. Lean times require well-honed sales strategies to penetrate markets. And because information is the most valuable weapon in business, having complete and reliable data will ensure that your team has the sharp tools needed to succeed. Purchase history, client profiles, and a complete timeline of marketing and sales contacts can ensure that your sales strategy is targeted and well timed. Set aside a few extra moments to make sure that you have a clear picture of each client and contact. Make every sales call count!

Increase prospecting. Companies still have to buy goods and services and the second half is picking up in many industries. Assuming you've kept your CRM data complete and up -to- date, now is the time to increase your prospecting. Set up a sales process of building a relationship with your prospects - personally, by mail and electronically. Use your CRM system to make smart, informed calls. If you can't anticipate the top needs of your prospects, then your CRM system isn't up to the job. Or you're simply not using it, which decreases your sales effectiveness. 

Continue concentrating on retention and cross-selling to current customers. In tough times there’s less new money available. But, the likelihood of changing providers is lower because change costs money. Your best prospect is still your current customer. The data sitting in your CRM system — purchase histories, contact histories, etc. — are exactly the information you need to effectively reach out to current customers and sell them a complementary product. Also, simply not losing ground will make you a big winner. As markets shrink and correct, lesser firms lose business. So, by simply maintaining your boom-time levels, your share-of-market will grow. This means that when things do bounce back — and they most certainly will — you’ll be better positioned than you were when the economy turned sour. Take the time to fine tune the customer retention and cross-selling processes in your CRM system. 

Market smarter, not less. An all-too-common reaction to a tanking economy has been to cut (or even stop) spending and sit tight until the storm blows over. We’ve all heard it before, but now is not the time to stop the one thing that drives sales. A thriving economy can mask poor marketing decisions, but a bad one will bring them to light. Take a good hard look at all your marketing strategies and determine where you’re getting the highest return. Marketing is, after all, an investment in future sales… be sure to use your CRM system and other tools that can help you determine the effectiveness of each and every marketing dollar you invest. 

Look deeper at your successes and failures. If you and your team have done a good job populating your CRM system with accurate and complete data, you’re likely sitting on the answers to any marketing or sales question you can dream up. Projections, ROI calculations, individual performance rankings… they’re all in the data. Put it to good use to ensure you’re making smart, timely decisions.

IF YOUR CRM SYSTEM IS NOT CAPABLE OF SUPPORTING THIS GAME PLAN, THEN IT NEEDS RETOOLING. OR IF YOU DON'T HAVE A CRM SYSTEM, NOW IS THE TIME TO GET STARTED. EVERY ORGANIZATION, REGARDLESS OF SIZE, CANNOT THRIVE WITHOUT A GOOD CRM INFRASTRUCTURE. DOEXTRA IS PREPARED TO CONTRIBUTE TO YOUR SUCCESS IN 2009. CALL BRAD WILLIAMS AT 515-778-4170.